In buying insurance agent leads, is it best to buy in bulk or Cherry Pick?
When you shop for insurance agent leads, you will see that there are a few options available for your purchase. And some options are better than the others, depending on the insurance lead provider that you choose to partner with.
Insurance agent leads are typically available in either bulk or single purchases. Each of these buying options has their own advantages and disadvantages, which vary according to the business requirements of the insurance agent.
As with any commodities that come wholesale, insurance agent leads are cheaper when bought in bulk. Here, insurance agents can save a substantial amount of money and are poised to get higher profits because of the lower investment.
However, there is a downside in buying bulk leads. Bulk-buying leads are liable to bad leads getting into the mix. When they do, you are likely to have lower conversion rate. Worse, the bad leads may consume time and hamper your progress in following the other leads you have on your desk.
On the other hand, insurance agent leads can be cherry picked. There are insurance leads providers that sell leads without a minimum purchase. Here, insurance agents can choose the leads they need and take only those that they want based on their due diligence.
Compared to bulk-buying, cherry-picking insurance agent leads will cost you more. There will be a smaller room to make profit. But, because cherry-picked leads ensure quality, you can convert more from them, resulting in higher conversion rate and sales.
In the end, though, your buying choices should fit your business requirements. If you are looking for large quantities of leads, then buy them in bulk and save. If your priority is streamlining your time and resources, cherry-picking leads might be the best option for you.