Purchasing Insurance Leads: 3 Things to Consider

Posted by Ron Briggs on Thu, May 10, 2012

3 Things to Consider When Purchasing Insurance LeadsLeads are the name of the game in the insurance business. When purchasing insurance leads, it is best to test the waters and proceed with caution. After all, you don’t want to squander your investment and waste time and resources on one bad lead after another.

When purchasing insurance leads, research could be a powerful ally. It would be best not to dive in at every possible opportunity of acquiring a lead and, instead, weigh your options carefully. Investigate as much as you can, especially the insurance agent lead provider with whom you are going to partner.

The first thing to consider when purchasing insurance leads is the source where they will be coming from. Before buying, try to speak with a company representative. Ask about their lead generation method and be clear about how their leads were acquired.

Try to look for mentions of organically generated, prequalified leads, etc. Almost always, organically generated and prequalified leads work best for insurance agents.

Next, get explicit information about how the leads will be delivered to you. Will the lead be delivered fresh and in real time? Usually, fresh leads are no more than a day old. You need to remember that some providers sell old leads. In most cases, these old leads are cheaper but have been sold already to other agents and were returned.

Lastly, and more importantly, consider the return policy of the company when purchasing insurance leads. There will be instances when a lead might have bad information or a bogus lead manages to sneak in. It would be nice if you could return such lead for free, exchange it for another, or get your money back.

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