How to Identify the Best Insurance Leads
The hardest aspect of being an insurance agent is finding good insurance leads. It doesn’t matter how well you know auto, health or life insurance – you can’t survive as an insurance agent without quality leads. Hundreds of insurance agents compete for the attention of all web leads, and precious few find qualified prospects. Getting the precise leads that put you in front of prospects leads to higher conversion rates, and insurance sales, solidifying your career as an insurance agent.
There are numerous ways to generate the best insurance leads for your agency. The best method for generating insurance leads depends on you as an individual agent. Different insurance lead generation methods work based on your local market, level of competition, sales style and targeted niche. The following are the best insurance leads marketing methods for you to consider implementing in 2017.
In-house insurance leads
Insurance agents just starting out can benefit from working for a company that provides its agents with a steady stream of insurance leads. Many life insurance agencies provide leads to agents. While getting a steady stream of leads for insurance agents is a great benefit, the quality isn’t always there. If your close rate is low it may have something to do with the quality of the insurance leads you’re receiving. The best insurance leads will convert at a higher rate, and lead to a higher close rate.
Third-Party Insurance Leads
If your company doesn’t provide you with the best insurance leads, you can buy insurance leads from a third-party. With a third-party lead aggregator like Parasol Leads, you purchase insurance leads up front. There multiple benefits that come from purchasing exclusive insurance leads. Insurance lead generation companies like Parasol Leads generate leads through a variety of ways including SEO, search engine campaigns, paid marketing, email marketing and social media campaigns. You pay up front, and the company provides you with the best insurance leads that meet your specific geographic boundaries. The biggest benefit of buying third-party leads is that the lead provider does not take a chunk of your commissions. For insurance agents with high close rates, the lead cost is an insignificant fraction of the commission you can earn.
Another benefit of buying insurance leads is the ability to specify the lead attributes of your target prospects including age, income and desired benefit amount. This ensures that you receive the best insurance leads for your individual agency needs. Some insurance lead companies give you the choice between exclusive insurance leads and aged insurance leads. Exclusive insurance leads can be more expensive, but often have a higher close rate thanks to decreased competition.
Whether you’re generating insurance leads for yourself, using your company’s leads or using a third-party insurance lead company – lead quality will often determine your close rate. Learn more about Parasol Leads quality insurance leads.