Buying Insurance Leads
Traditional lead generation methods aren’t working as they once did. Competition is high, making marketing campaigns expensive and hard to provide a return on investment. Instead of relying on your in-house insurance lead generation efforts, consider buying insurance leads.
Why Buy Insurance Leads
There are quite a few ways to generate insurance leads. You could run pay per click ad campaigns, launch an affiliate program, advertise on social media and/or have your agents conduct cold calls. All of these marketing strategies have worked to generate insurance leads, but they don’t work every time.
Your agents are competing against big brands, and thousands of other agents. There’s also no guarantee that the person who fills out your lead gen forms have only sought an insurance quote from you. They could have requested quotes from several agents to comparison shop, making your lead follow up more challenging.
Bids on ad platforms like Google are increasingly expensive, especially for insurance keywords. Facebook is making it harder for the insurance industry to advertise, limiting targeting capability and effecting your audience size.
Leverage expertise: By buying insurance leads from an insurance lead generation company, you can outsource campaign management to the experts who know how to reduce cost per acquisition and return a profit on lead generation. They know how to reach your target audience and deliver you quality leads.
Reduce cost per lead: Running your own insurance lead generation campaigns can be expensive, with cost per click bids as high as $40 a click for top converting terms. By buying insurance leads, you pay a flat fee per lead. Pay the same price each time for leads and reduce your cost per insurance lead.
Get exclusive leads: Parasol Leads sells exclusive insurance leads, which means you are the only buyer. Don’t compete for business. Convert more insurance leads with exclusive access to insurance quote requests.
Convert more leads into sales: Parasol Leads insurance leads are high quality and backed by our guarantee. Get leads from customers actively searching for the insurance you sell. We generate a wide range of leads including:
Things to Consider When Shopping for Insurance Leads
Not all insurance lead generation companies are created equal. Just because you or someone you know had a bad experience with a lead generation company, doesn’t mean you will have that same experience with every company. Many agents speak poorly about paid insurance leads for a variety of reasons that may have nothing to do with the actual quality of the leads.
Not all insurance lead services are a good fit for every type of insurance, geographic area, or insurance business. It may take a while to determine what leads to buy, from where, and what filters to put into place. At Parasol Leads, we provide insurance agents with a variety of filters, so you can set the right parameters that will generate the type of leads you are looking for and prevent us from showing you leads you can’t or don’t want to work.
In addition, many insurance agents won’t share a good lead source in fear of competition. A good insurance lead source is a hot commodity and most agents will want to protect those sources.
How you work the insurance leads you receive also matters. There’s a lot that goes into proper insurance lead follow up to close a deal. Online insurance leads should be worked quickly and efficiently to yield the best results.
Ready to Buy Insurance Leads?
If you’re ready to increase your profits and return on investment, sign up to buy insurance leads from Parasol Leads today. There are no minimums to sign up, so you can buy as much or as few leads as you want to test your results. Get started today.