3 Ways to Generate Insurance Leads with Google Ads
Generate Insurance Leads with Google Ads
Google ads is one of the most expensive places you can run ads to generate leads. Its high costs are attributed to high competition, which exists because of the success advertisers have on the platform. Unlike other ad campaigns, with Google Ads, intent is high. Users visit Google when they are searching for a product or service. They are further along the buyer journey, which means they are easier to convert then passive consumers on platforms like social media sites.
Google Ads campaigns work, but not for everyone. There is a lot of optimization that has to occur in order to see a return on your investment. A campaign typically won’t generate leads instantly. You’ll need to conduct keyword research and test different ad groups before you can identify what works. In the meantime, you could spend hundreds to thousands of dollars without seeing any leads.
Learn some tricks to improve your Google Ads insurance lead generation campaign results.
Look for Long Tail Keywords
Keyword research is a tedious process. High volume keywords get a lot of monthly searches, but they also tend to be more expensive. Look for bottom of the funnel keywords that show high search intent. It’s okay if volume is lower, as long as there are enough searches a month for you to go live.
Optimize Your Landing Page
A lot of companies make the mistake of putting together sloppy landing pages. Landing pages that look cheap or outdated won’t gain the trust of the consumer. The consumer needs to trust your site in order to provide their personal information. Invest in your landing page and test it continuously to generate more insurance leads.
Google Optimize
That brings us to Google Optimize. This tool allows you to conduct A/B split tests on your site without having to make any permanent changes. This is especially beneficial to companies that outsource their web design. You can run two tests simultaneously. For example, you could test
- Different calls to action
- Placement of your calls to action
- Colors of buttons
- Navigation
- Pop ups
- And more
Track your results and make the winning changes.
Not everyone has the money to invest in running Google ads to generate insurance leads. That’s where Parasol Leads comes in. Our insurance lead generation services are affordable. We provide high quality leads at prices that allow our clients to see a return on investment that makes sense. Grow your insurance business with help from Parasol leads lead generation services.