Get More Credit Repair Leads by Taking Advantage of Your Website

Every business needs leads to grow, but how to generate quality leads can vary from industry to industry. Still, there are some general places to focus your attention to generate more credit repair leads.

In a perfect world, new credit repair leads would fall into your lap, unfortunately that’s not how it tends to work out. Today, we’re going to review three website changes to improve your flow of new credit repair leads and sales.

Your website is one of the only owned marketing channels you have. Almost every other platform you advertise on will be owned by someone else (Social Media, AdWords, Bing, etc.). There’s no better place to draw and convert credit repair leads than your website, because you own and manage every part of your site. You have control over what your visitors will see and how they interact with your pages.

Provide a Good Website Experience

Far too many business owners don’t invest in their websites for a variety of reasons including:

• Cost – The upfront cost of building a good website are often high for new businesses.
• Development – They lack an in-house developer or affordable vendor to help optimize the site.
• Time – Some businesses lack the time to invest in their website optimization
• Priorities – They may prioritize other marketing efforts over the website because they drive qualified traffic quicker.
• Misinformed – Some people believe that visitors are ready to convert when they visit a site, and the user experience doesn’t matter.

Don’t be the business owner who neglects their website.

You can generate tons of traffic, but if you don’t provide a good website experience, it’s difficult to convert. It’s also challenging to convert a person on one visit. You need to give your target audience reasons to visit AND revisit your website.

Make your website easy to navigate. Put the most important information at the top of the page. Many visitors don’t go below the scroll upon their first visit unless you give them a reason to. Make it easy to locate important pages.

Capture Information

In order to follow up with prospects, you need to capture their information. There a variety of ways to do this, but one of the most popular ways is by having gated content.

Content like guides, white papers or case studies can capture and convert your website visitors. Gating content means requiring visitors to provide their information in order to access your content. You want to capture the user information you will need to follow up with leads, but you will need to keep your forms as short as possible to keep conversions high. Start by asking for basic information like their name and email address.

You might want to test asking for phone numbers as well. While you may get fewer form fills, it may be easier to convert someone over the phone than via email.

Give People a Reason to Opt In

Start a blog on your website that provides useful information to generate more credit repair leads. If you provide useful information or tips on a regular basis, you can build an audience of your prospects. Create a pop up or add a widget to your blog that allows visitors to opt in to receiving updates from your blog.

Your prospects will begin receiving regular updates from your website, which will keep them coming back for more. Providing useful information will also help you build trust and establish yourself as an authority in the space.

While investing in a website can be expensive, it can pay off by generating high quality credit repair leads for your business.

Does your business need new credit repair leads now? Contact us to learn more about our credit repair lead services.