What Online Insurance Leads Have That Others Donâ€™t

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What Online Insurance Leads Have That Others Don’t

It is no secret to savvy insurance agents that they could get quality leads online. An entire industry has emerged out of this demand and it is now helping agents big and small to generate insurance leads and expand their client base. As consumers move online to do their shopping, so do insurance customers. How can agents take advantage of this additional leads source? Let’s have a look.

Quality, prequalified leads

Online leads are typically prequalified. Compared to other insurance leads generated through different methods, online leads have higher conversion rate. These leads consist of customers who are shopping over the Internet for an insurance policy. When they apply for a quote, their information are screened and sent to an insurance agent for follow-up.

Fresh leads, delivered ASAP

As soon as lead content – telephone, email, basic information, etc. – are verified, it can be sent immediately to an insurance agent. The freshness of the lead maintains its quality, making sure that the customer is still highly interested about getting an insurance policy when the agent makes first contact. The ease of communicating over the Internet makes it possible to deliver online leads faster than other lead generation systems.

Turn them on and off

One of the beauties of online leads generation is that the process is streamlined. Agents get their leads via some lead management software. Here, the agents can also filter the leads, follow up on each customer, and manage all his prospects. This means a centralized system of working with insurance leads. You can turn it on or off, depending on your budget, available resources, or business strategies. There are even providers that don’t bind agents to a contract, allowing them to opt out of the service hassle-free. It’s a truly turnkey solution for your insurance business.

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