Insurance Agents, Get Top-Flight Annuity Leads!

Insurance Lead Generation: The Shift From Quantity to Quality

Insurance Marketing

As more insurance agencies discover the value of pre-qualifying leads, there’s been a shift from quantity to quality. Tools like Salesforce make it easy to identify quality leads with lead scoring. Why waste your sales team’s talents and efforts on following up on low quality leads? Insurance sales teams can spend hours on unqualified outreach just to prove they’ve worked their way through a large prospecting list full of dead end leads. Instead, insurance lead buyers should be on the hunt for prospects with intent.

Consumers who are actively searching for insurance policies, and express intent to purchase are considered bottom of the funnel leads. These insurance leads are more likely to close, and have a quicker time to close, which increases your sales rep’s conversion rate. Finding customers with an intent to buy is a challenge in a saturated market. Insurance marketers must get creative to attract the attention of prospects.

Everything from ad copy to ad targeting affects your ability to reach, and convert prospects ready to buy. Parasol Leads has years of experience finding, and targeting insurance prospects. Our highly targeted search, display, email and remarketing campaigns find and convert hundreds of insurance shoppers daily. Contact us today to learn more about our insurance leads, and find out how we can help your insurance agency thrive in 2017.

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