Reach Millennials with these 5 Insurance Marketing Strategies
Test these insurance marketing strategies and generate more insurance leads
At Parasol Leads we’re constantly shaking up the way we generate insurance leads in order to generate high quality, exclusive home, health, auto and life insurance leads.
In order to reach a broad spectrum of consumers we use a variety of marketing strategies and platforms. Here are some of the ways you can optimize your insurance lead generation campaigns to generate more insurance leads.
Update and Keep Your Database Clean
Are you using stale data in your marketing campaigns? If so, you’re losing hundreds of dollars a month on bad traffic. Digital campaigns are only as effective as the data used. Bad or stale data can lead to higher bounce rates, CPCs and unsubscribes. Old data can also lead to decreases in email marketing performance and deliverability.
To protect your marketing initiatives it’s important to keep your data clean and updated. Set logic in place to stop emailing people on your lists who haven’t engaged with your content after a certain period of time. If you’re using email lists in your social media or other campaigns, make sure you update these lists regularly.
It’s important to update your targeting as well. Certain geographic locations or devices may have worked in the past, but by looking at metrics often you may discover that conversions have shifted.
Advertise on Facebook
Facebook now makes it easier than ever to build brand awareness. In addition to running website click campaigns, you can also promote your Facebook page, and boost your posts to reach a target audience. Set up filters to target your ideal audience, or upload a custom audience to target past customers or prospects. Facebook has 1.49 billion active users and 968 million daily users, you can’t afford to miss out on a captive audience.
Pay Attention to Reviews
Over 50% of insurance agents get new business from referrals, and 79% of people ask friends and family for referrals when buying insurance. Even with these numbers, 70% of insurance agents overlook online reviews. It’s important for your insurance business and your agents to pay attention and cultivate reviews and build an online community. Sites like Yelp can help you understand what customers like and dislike about your business. Respond to both positive and negative reviews to grow word of mouth.
Use Video Content to Connect with Consumers
Today’s web visitors have less time for content, and many conduct searches using a mobile device. By incorporating a video on your website you make it easier for visitors to understand your business and what differentiates your insurance business for your many competitors. Web videos are also great for SEO, which is great since it’s very difficult to rank organically for insurance keywords.
Mobile Optimize
The statistics for mobile usage are staggering. An estimated 66% of emails are opened on a tablet or mobile phone. Facebook has 844 million mobile users daily, and 60% of online traffic is now generated from mobile devices.
It’s important that you optimize all your marketing efforts for mobile. That includes making your website mobile friendly, creating a mobile form for clients to contact you with ease, making sure you have PPC mobile ads, etc.
Parasol Leads generates high quality insurance leads including exlusive:
- Life Insurance leads
- Health Insurance Leads
- Home Insurance Leads
- Auto Insurance Leads
- Medicare Insurance Leads
- Annuity Leads
- Final Expense Leads
By working with us you and your insurance agents can benefit from high quality leads that convert at a higher rate. Grow your business and insure more customers with our help. Sign up to learn more today.