• Insurance Agents, Get Top-Flight Annuity Leads!

Have You Tried These Prospecting Strategies to Reach Sales Goals?


Blog   Prospecting  

Generate More Leads and Sales with These Effective Prospecting Strategies

 

As organizations begin to prioritize quality over quantity, prospecting strategies become more complicated but also more effective. Instead of running down a list of cold calls, sales people need to identify potential buyers and connect with them in various ways.

 

Social media prospecting is a modern approach to cold calls. Interacting with potential clients on LinkedIn, Twitter and Facebook, you’ll form virtual relationships that make it easier to close.

 

Here are some prospecting strategies you need to try to fill your pipeline and close more this year.

 

Reach Them on Social Media

 

Cold direct messages are just as jarring as cold calls, if not more so. People are sensitive about their personal information, and who reaches out to them on social media. You need to explain why you’re reaching out to them. Don’t start social media messages with your pitch.

 

To make prospecting on social media easier, you need to establish yourself as an expert in your field. As an insurance agent, you should be sharing insurance advice, tips and news to let consumers know you’re someone they can depend on for help during the sales process and after.

 

By posting regularly on social media, and optimizing your posts with hashtags, you’ll come up in news feeds regularly, and start to reach a wider target audience.

 

Social Media is becoming more pay-to-play these days, so if you want to reach even more prospects, you’ll need to boost your posts. When promoting your content, be sure to create custom audiences to reach your target demographic. Not sure who that is? Ask your marketing department to help you build custom audiences.

 

Network

 

One of the best ways to generate leads whether you own a construction company, or an insurance firm is through referrals. Networking helps you meet others in your industry and relevant industries who can refer you to potential customers.

 

There are several ways to network. One way is through social media. If you’re shy or find it difficult to speak to people you don’t know, networking online may be an easier way to build your referral network. Join professional groups on LinkedIn and Facebook. If one doesn’t exist, try starting one and inviting professionals in your industry.

 

Joining associations is another way to make fast friends. Many associations charge a membership fee, but you’ll benefit if you attend events and meet other professionals in your field. Conferences are another great place to network. Conferences and seminars are full of people just like you. They have similar passions, so you should have a lot to talk about.

 

Create a Referral Program

 

Clients and business partners are more likely to refer you when they’re incentivized. This isn’t legal for all industries, but if allowed it’s a powerful tool. Whether it’s Starbucks gift cards or cash, offer incentives for client referrals. It’s a small price to pay for a client.

 

Create Good Content

 

One of the less common prospecting strategies is to create quality content. More businesses are investing in content, but few people have the time or money to spend on good content. If you could take the time each month to put together an education-based piece of content like a whitepaper, video or infographic you could generate more leads.

 

Prospecting isn’t easy, but it can pay off extremely well. Invest time in these prospecting strategies to generate more leads and sales this year.

 

Need more leads to reach your sales and growth goals? Contact us today to learn more about our lead generation services.

Check Availability in Your Area

1 2
Can't read? Reload
Please fill the above code for verification.
1 2


Thank You

Recent Posts