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Where to Find Exclusive Life Insurance Leads


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If you are a life insurance agent, you know how difficult it can be to generate leads, especially in this climate. When there is an economic downturn, people want access to their cash, and are less likely to want to put money aside in life insurance. That can make it hard to hit sales goals or grow your business.

In addition to issues with demand, generating exclusive life insurance leads on your own can be hard and expensive. Running marketing campaigns takes time and a large upfront investment. That is why more and more life insurance agents are turning to Parasol Leads. Learn more about how to find the best exclusive life insurance leads.

How to generate life insurance leads for agents.

If you are an agent who is hungry for more life insurance leads, there are a few different strategies to consider. Here are just a few lead generation methods:

  1. Google Ads

Google Ads, previously called Google AdWords, remains the best ad platform for conversions. Google is still the top search site. When someone types in a search on Google, they have intent. That means that the person is actively looking for something. Sometimes it’s just an answer to a question like, “What is life insurance?” but it is often used by people who are looking for products and services. That includes life insurance. By advertising on Google Ads, you can reach a wide audience. You set the keywords you want to bid on and the budget you want to spend.

Sounds great, except the cost per click can be incredibly high on Google Ads and not every click will turn into a conversion. Advertisers spend thousands of dollars to optimize campaigns and find the right keyword, landing page, bid and budget combo. Many insurance agents do not have the knowledge or time to manage Google Ads campaigns, so they hire an agency to manage their campaigns. This can hurt your ROI further, as agencies tend to charge hundreds to thousands of dollars a month to manage campaigns.

  1. Display Ads

There are many ways to conduct display advertising. Today, many people invest in platforms like Facebook and Twitter to reach audiences. The issue with display marketing and social media advertising, is that you are paying to reach people who may or may not be interested in taking out a life insurance plan. It can be harder to convert these individuals than someone who is actively searching. The cost per click is much lower for display programs, but the conversion rate tends to be much less as well.

Most marketers will use these platforms for brand awareness and not demand generation. One way to attempt to increase conversions on social platforms is to take advantage of lead gen ads. Some platforms including Facebook and LinkedIn, will allow you to create a web form that prospects can complete to get in touch with you.

  1. Lead Generation Companies for Exclusive Life Insurance Leads

Digital marketing for life insurance leads is hard. It requires a lot of time and money to run campaigns properly. You can run a program for weeks, months or even years before you see the ROI you are looking for. One method that many life insurance agencies find easier is to work with lead generation companies like Parasol Leads.

At Parasol Leads, we ensure our clients receive the best exclusive life insurance leads. When you advertise on a platform, you can’t ensure that the leads you receive are exclusive. In fact, they most likely aren’t, because consumers like to shop around.

When you order exclusive life insurance leads for agents from Parasol Leads, you are paying a flat fee for leads that are exclusive to you. That means that other agents aren’t working those same leads simultaneously. We’re transparent when it comes to pricing. Pay just $35 for each exclusive life insurance lead. The cost per click for life insurance terms on Google can be as high as that, but instead of a click you are receiving a viable lead.

Learn more about our exclusive life insurance leads today, how we generate them and how they can help your agency grow.

 

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