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Insurance Leads Selection Process for Higher ROI

Buying Insurance Leads  

Insurance Leads Selection Process for Higher ROI

 

Buying leads online is one of the most efficient ways to make your money work for you. With little investment, you can populate your list of potential customers and expand your sales prospects. A number of insurance agents report a conversion rate for online leads of up to 45 percent. It varies according to several factors. Here are the most important ones:

 

1. Exclusivity of Insurance Leads – The quality of a lead depends in large part on its exclusivity. If a lead is exclusive to you, you have better chances of getting the sales because there is virtually no competition. However, it comes at a price of being more expensive. Non-exclusive leads are less expensive, but are shared among other agents who, like you, are customers of the insurance leads provider.

 

2. Frequency of Leads Delivery – Insurance leads are best served hot. A lead who has just signed up for an insurance quote is more likely to convert than other leads. Typically, a lead that is a week old may be considered stale. When buying leads, you need to make sure how frequently you’re going to receive your purchased leads so you can act on them at the soonest.

 

3. Value Added Services - One of the advantages of buying online insurance leads is the access to online tools that you can use for insurance leads management. Leads providers typically offer lead management software to their customer as part of their purchases. This will help you better handle leads, and make sure that you keep them organized so you can follow them efficiently.

 

4. Return Policy - While a return policy of the lead provider does not directly affect the conversion rate of purchased leads, it allows you to get the most out of your investment. Not all insurance leads will convert. A portion of those that did result in nothing can be returned. How much can be returned differs according to the provider, so before signing up for a leads purchase it is important to be sure about the provider’s return policy first.

 

 

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