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Leads Maximization: How to Make Your Business the Customer’s 1st Choice for Insurance


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Leads Maximization: How to Make Your Business the Customer’s 1st Choice for Insurance

 

Getting quality leads is half the batter won. What’s next is every agent’s biggest challenge: how to turn those leads into sales. No leads, of course, are guaranteed to convert. It is up to the agent to make sure that he will maximize the leads in terms of ROI. No leads can instantly make an insurance business a customer’s first choice for insurance. On the other hand, the agent can. Here’s a few ideas to get started.

 

1. Follow up on the lead ASAP – Purchased leads are delivered fresh because there is an advantage to this. Hot leads, or those that are less than a day old, are more likely to convert. The prospects are still highly interested in insurance, which works in favor of the agent. Also, following up on the lead as soon as it is possible makes hard selling unnecessary.

 

2. Wow the customer - Calling leads does not only entail providing a quote or offering your products. You have to build rapport and get to know your customer really well. This will help you a lot when the time comes that you will give him a quote. It helps that you get a sense of what the prospect really needs. If you get it right, the prospect would like you for it.

 

3. Consider your first call - Think through the first contact you will have with the lead. It is ideal that on your first call, you plan ahead and make sure that: 1. you are not interfering with the lead, such as calling him when he is working or in the office. 2. You explain yourself briefly and not bombard the lead with too much information at once.

 

4. Organize. Systemize - It is highly unlikely that you will close a sale on your first call. Be sure to keep track which lead is which. Use well the lead management software that comes with purchased leads. Organize your prospect according to their level of interest on your product, which of them feels like ready to buy, who are still unsure, and other categories you see fit.

 

 

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