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Insurance Agent Leads Questions You Should Ask Before Buying Anything


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Insurance agent leads run aplenty online. Quantity, however, may not always translate to quality. The high supply of leads on the Web only makes it harder for agents to find a reputable company to partner with and get good insurance leads that actually convert.

 

When shopping for insurance leads, agents should pay close attention to things that do not make it to the lead provider’s website. Cost of leads and the reputation of the company can be easily researched. You need to take an extra step and ask these questions first to make sure that you will be getting what you pay for.

 

How were the insurance leads generated? The answer to this question may differ from one provider to another. Some may generate leads via telemarketing. Some uses the Internet and build websites to get insurance agent leads . There are those who employ a mailing list to build a database.

 

Whichever technique is used, by rule of thumb, leads generation should be done organically. Leads should have approached the insurance agent leads provider voluntary and without any incentives offered to sign up. This will make sure that the lead is prequalified and highly interested to get an insurance policy.

 

Are the leads backed by a guarantee from the company? It speaks a lot about the quality of insurance agent leads if they are backed up by some sort of a guarantee from the company that generated them.

 

An insurance generation company may show confidence on the quality of their leads by offering a decent return policy. Ideally, an agent should be able to return leads, within a reasonable time frame, if a lead proves to have no working contact number. The company should be able to guarantee 100 percent working leads.

 

Another guarantee you should ask is if the leads have proven return of investment. Although the conversion rate of a lead may vary according to various factors, the insurance agent leads provider should have a clear picture of the ROI and provide clear targets of how the leads can help the insurance agent’s business.

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