Why Long Lead Gen Forms Don’t Drive More Business
Long Lead Gen Forms Don’t Drive More Business
At Parasol Leads we’re dedicated to driving high quality leads for our network of agents and partners and have been doing so for years. We know that agents are tired of getting bad leads. You don’t want to spend hours cold calling prospects who aren’t interested in coverage. But is the key to more high quality leads a long lead gen form that asks unnecessary questions? We don’t think so.
We spend thousands of dollars on marketing campaigns to generate hot leads for our partners, so we know how much volume is out there. Thanks to heat map technology, we see the traffic come through to our websites and see prospects abandon forms, because they are too long or confusing.
Would you rather get more leads from active buyers looking for insurance quotes, or get fewer leads as long as they have meaningless fields completed like coverage type, coverage amount, and whether they are a smoker?
People Don’t Like Long Forms
People don’t like filling out long forms. The longer the form, the more likely the prospect is to abandon it. Not only do people not have the time for long forms, but they may get stumped by the questions, or not know what type of coverage they want or need. Many prospects need to speak to an agent to understand the benefits of different coverage types and how much insurance they need.
Ditch the Unnecessary Fields
We can provide you with the contact information of warm leads that have expressed an interest in receiving a quote. If you’re ready to start receiving more high-quality leads from prospects looking for quotes, and ditch the excessive form fields, then join our network!
Parasol Leads term life and final expense lead generation campaigns target by age group, so you’ll know you’re reaching the right people. With our click to call function, when a targeted prospect clicks to call an agent and it matches your state, the call will be routed to your DID number. Our agents agree that these inbound customer-initiated calls are the best leads they receive.
Lead Follow Up
Our founder, Jamal Nasser has been an agent since 2000. Prior to 2009, he ran an insurance district office in Southern California with 10-15 agents and trained them every day. In his experience, a hot lead is a person who picks up your call and is open to listen.
Many agents spend the first 20 seconds of a prospect call telling the prospect where they got their information, then start verifying the information on the lead. Once they get through that the prospect says, “not interested” or hangs up.
When following up with leads, don’t start verifying the data that you see on the lead at the beginning of your call. The first 20 seconds of a prospect call are vital and should be used to break the ice.
Summary
Requiring potential buyers to complete long lead gen forms is an outdated process. People don’t like to fill out long forms online. They have become accustomed to instant gratification and would rather get on the phone with someone right away.
Long lead gen forms can also be confusing and cause prospects to abandon the form all together.
At Parasol Leads, we can generate high quality leads for your business including hot inbound calls. If you’re ready to ditch the long lead gen forms and unnecessary fields, contact us today and start receiving high intent insurance leads.