How to apply SEO insurance lead generation strategies to your overall marketing plan

Search Engine Optimization or SEO is a marketing discipline that focuses on growing organic ranking on search engine result pages (like Google results). The majority of website traffic you receive is driven by search engines including Google, Bing and Yahoo.

Google processes over 40,000 search queries per second, which is more than 3.5 billion searches a day. Leading to why we’re discussing SEO insurance lead generation strategies today.

Discover SEO insurance lead generation strategies that will help you reach your lead and sales goals.

1. Conduct Keyword Research and Analysis

SEO begins with keyword research. These are the terms or queries you want your site to show for. When your goal is lead generation, your terms should be bottom funnel keywords. These keywords are conducted by users ready to buy or at least request more information. Bottom funnel queries can contain the following:

• Pros and cons
• Benchmarks
• Reviews
• Ratings
• Pricing
• Buy

Use keyword tools like Google’s free keyword tool to identify keywords that include the above words. Also pay attention to keyword volume and competition. You want to identify keywords that have a good volume, but low competition. That will make it easier for you to rank in less time.

2. Optimize Meta Data

Once you have identified what your keywords are, you can begin to target them on and off your website pages. Meta data is the data in your website code that search engines can read. It’s data written in a way search engines can understand.

It’s important to include keywords in your meta data and on your website pages. Meta data includes:

• Meta title
• Meta description
• Headers (H1, H2, H3, etc.)
• Image Alt text

   

Your keywords should be carefully implemented into your meta data for search engines to read and rank your site. However, it’s also important not to stuff your site with keywords. Your keyword usage should be between 1% and 3%. You can also use closely related equivalents of your keyword. For example, if the keyword is “insurance quote” you could use “insurance quotes” as well.

3. Publish High Quality Content

While Google has used content as a ranking factor for a long-term, never has the search engine prioritized long-form content as they are doing today.

Google’s main purpose is to help people find answers to their questions. Their goal is to provide search results that are the most relevant. As an insurance agency, your website should attempt to answer insurance questions to the best of your ability to rank and drive more customers to your website.

Your content should be highly relevant, original, and informative. It’s important to include links to credible sources, because this helps build your case for authority.

Google likes fresh content, so the more content you regularly produce the better, as long as you maintain a level of quality Google expects.

4. Acquire Backlinks

This is arguably the hardest part about SEO. Most companies can’t conduct link building campaigns in-house, so they outsource it to agencies. Unfortunately, many of the agencies that provide link building provide low-quality links. Be very careful when outsourcing your backlinks. Low authority or spam websites linking to your site can have the opposite effect on your site rank.

Backlinks or inbound links are other websites that have decided to link to your site. Search engines count the number of links pointing to your site to determine the authority and trustworthiness of your website. Web pages that have several links from relevant, authoritative sources pointing back to them typically rank higher on search engines.

The honest way to acquire backlinks is to provide long-form, informative content. Conduct a keyword search to determine what types of content are currently ranking on the SERP. You will probably find a few long-form pieces of content ranking in the top ten. Use backlink tools to determine which sites are linking to those pages.

Use the skyscraper approach to build a long-form content piece that’s better than what’s currently ranking. Make sure your piece answers trending questions and is longer. Next, find the contact information for the sites linking to your competitors on the SERP and reach out to them. Let them know that your content piece provides more information, and that their audience would benefit from linking to you instead of linking to the other piece.

Summary

These SEO lead generation strategies will help you rank on the SERP and generate more leads for your insurance business

However, SEO is a slow process. It can take anywhere from three months to years to rank for keywords and drive enough traffic to your site to generate leads.

If you want leads now, you can buy high quality insurance leads from Parasol Leads. Buy affordable insurance leads and fill your pipeline while you wait for your SEO strategies to take place