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Exclusive Life Insurance Leads Metrics You Should Look Into

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The success or failure of your marketing and sales when working with exclusive life insurance leads, is measured by one metric: Revenue. Revenue from each leads you buy is the result of many initiatives that tracking it may not be as easy as subtracting cost from price.

One provider, for example, may give you exclusive life insurance leads that cost less but have higher returns. It could be the generous return policy of the company, or the effective lead management software, that these leads are much nicer to have. This is why the cost of a lead should not be a major consideration when buying leads. Here are other data and information that you should also look into.

Define your company’s lead buying cycle – keep track of the exclusive life insurance leads that go in and those that go out. This will prevent you from having a pile of leads that are getting worthless each week that they are left untouched. Monitoring the flow of leads in your company will also help you use your budget wisely, allowing you to devote resources to other marketing and sales activities when needed.

Monitor your spend-per-lead – it is best practice among insurance agents to place an amount on their purchased exclusive life insurance leads . This does not only provide a revenue estimate, but helps qualify marketing engagement as well. If an agent can monitor how much time and effort he is spending on every lead, the agent will not lose track of his targets.

Identify bottlenecks and opportunities – although buying exclusive life insurance leads is a pretty straightforward process, there will be challenges and hidden opportunities. Make adjustments along the way. Prepare for challenges that may come in the form of bad leads and prospects that are not yet ready to purchase. And take advantage of hidden opportunities like free trials, return policies, and chances to upsell and cross-sell.

Author : Admin

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