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How To: Spot a Source of Dead-in-the-Water Insurance Leads

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How To: Spot a Source of Dead-in-the-Water Insurance Leads

 

A good insurance lead is an agent’s biggest asset. Without it, no business can ever succeed. It is synonymous with a thriving business. The equation is easy, more good leads translate to bigger profits. However, getting good leads may not be that easy. The challenge facing every agent is how to recognize a good lead. It is the first step to closing a successful sale. As such, it is important to start right.

 

Working on good leads will save you time and money because although they come few and far in between, they ensure that you get the sales. There are many signals that you must pay close attention to when assessing an insurance lead. Here they are:

 

Do your due diligence in investigating the source of the leads. It takes a Google search to start with it. Do a background check on the Web by searching for the company name and some negative words like “scam” or “fraud.” Google does a great job at this.

 

Should you find nothing, you can try Q&A sites like Yahoo! Answers. You may also try your network, both online and offline. If the company is as good as it says it is, there would be feedback from people. It wouldn’t harm to be thorough.

 

Next, look for reviews. Pay little attention to what clients have to say on the insurance leads provider’s website. They may be real or not. You can be sure if you go direct to the source of the review. There are many professional networks online that you can rely on. LinkedIn is one, as well as a variety of forums that cater to professionals.

 

A last, and surest, way to verify is your Better Business Bureau office. It is a badge of professionalism and excellence. If the insurance lead provider is rated high by the BBB, there is almost always nothing wrong or fraudulent with the provider.

 

Remember, it is not only business opportunity that you can get with an insurance lead provider, but a meaningful relationship as well. Choose one that you know is reputable.

 

 

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