Insurance Lead Nurturing â€“ Improve ROI

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Nurturing Your Insurance Leads

So you’ve signed up to become an insurance lead buyer, and now you’re receiving more qualified leads than ever before. Find out the secret to nurturing those leads, and increasing your return on investment.

With only 20% of companies satisfied with their lead-nurturing strategies, it’s important to discuss ways we in the industry can optimize. Insurance lead nurturing is arguably the most important part of the customer journey. It’s how your sales and marketing teams can work together to build relationships with potential clients even if they aren’t at the conversion stage yet.

The customer journey starts with awareness and ends with conversion and retention. If you have a lead that doesn’t close immediately, you can still market to and nurture that lead until it does turn into a sale.

Lead Nurturing Strategies

If your organization is small or you lack bandwidth you may find the following strategies challenging, but even incorporating just a few of these initiatives can help your sales team close more clients:

1. Creating relevant content 2. Targeting by decision stage 3. Targeting by prospect persona 4. Nurturing campaign workflows 5. Personalizing campaigns 6. Multi-channel integration 7. Segmenting lead data

Make Them Sales Ready

The goal of your marketing team should be to make your leads “sales ready.” To do this it’s your team’s job to move the potential customer from the “awareness” stage down the funnel to the conversion stage. The customer is then ready to make a decision and hopefully purchase an insurance plan through your business.

Parasol Leads Insurance Leads

At Parasol Leads we perform much of the work for you. We nurture our leads by providing them with relevant content prior to their form submission, guiding them through the awareness stage into the decision making phase. We then qualify them before passing them over to you.

Learn more about how Parasol Leads generates and nurtures insurance leads today.

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