Do you know the Top 5 signs of a good insurance lead?
Do you know the Top 5 signs of a good insurance lead?
One of the common mistakes committed by insurance agents when buying a lead is to put too much weight on lead price. It makes perfect common sense to think that a $2 lead will give you higher ROI than a $20 lead. That, however, is flawed. Let’s take a look.
There are more variables other than price that can determine the value of an insurance lead. For example, a low-price lead can cost more if it piles up on your desk and fails to convert continuously. The first thing that affects, to a considerable extent, lead quality is the content.
The data that comes with a lead is crucial. Vital information about the prospect, like phone numbers, location and other things that they disclose when they signed up for an insurance quote, will be the focal point of your campaign to convert it to sales.
Basically, customer details will lead you to the right direction how to interact with the prospects and assess their needs. This is why it is of utmost importance to get leads only from trusted sources who you know to provide honest-to-goodness insurance leads.
Next is the exclusivity of the leads. You need to factor in how many agents share the lead you got. This is instrumental in getting ahead of the competition and allows you to act more quickly than other insurance agents. If the lead is exclusive to you, it gets easier because you won’t have an agent to compete against your price and product.
Another factor that affects insurance lead quality is the lead delivery system. This plays an important factor if you are working with shared leads. As much as possible, leads should be delivered fresh to your inbox and in real time. This allows you significant head start in getting in contact with the prospect.
The last two signs of a good insurance lead, but definitely not the least, are connected with each other. When you purchase insurance leads, it is not only the leads you’re getting. You get a bargain if the lead you got is not only less expensive but also comes bundled with lead management software and marketing materials.
The lead management tool goes a long way in managing your prospect. It organizes the way you do business and allows you to be efficient. The marketing materials, on the other hand, helps you grow and make substantial conversions. More importantly, they give you real-world knowledge how to get the most out of your insurance leads.