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Generate More New Car Leads with More Facebook Page Likes


Car Lead Generation   New Car Leads  

How to Get More Facebook Likes to Get More New Car Leads

 

Generating new car leads isn’t easy. It’s a competitive space. Facebook is still one of the best ways to reach consumers in the market for a new car, but it’s not easy building followers to your Facebook page these days.

 

Facebook recently updated its algorithm, which has made it harder than ever for brands to organically reach their target demographic. Still, there are ways to not only increase your Facebook page likes, but increase your reach and engagement to generate new car leads.

 

With over two billion users, Facebook offers a huge pool of prospects for car salesmen. There are over 60 million active Facebook business pages on the network, which means you’ve got some competition in that News Feed.

 

Getting more page likes is critical to your Facebook marketing strategy, but it’s important that those likes are legitimate users who are more likely to engage with your content, rather than “buying” general likes.

 

Without engagement, those likes mean nothing. If your target audience doesn’t interact with your content, they’re less likely to see it, which doesn’t help you very much.

 

To get more Facebook page likes, you need to share content that is engaging, but what does that mean? It means producing content that your audience wants to read, or view based on what interests them. Getting more Facebook likes takes a lot of work, but it can be incredibly rewarding in terms of new car leads and sales.

 

Here are just three ways you can increase your Facebook page likes to generate more new car leads.

 

Find Engaging Content & Share It

 

In order to produce and share the right content, you need to know who your target audience is. What they like to see on social media, and what posts they engage with. One way to do this is to monitor your competitor’s Facebook pages for top engaging posts. See which posts have the highest engagement and build a social strategy from there. Remember, they could be boosting their posts which can impact their engagement results.

 

Once you start posting, monitor your post results for the top performing posts. Then build a social calendar with similar pieces of content. Always through in something new each month to see how it performs. You never know when you could come across an engagement pot of gold.

 

Create Your Own Content

 

Who knows cars better than you? Drive traffic to your website by creating articles or videos your target audience wants to read. Whether it’s tips for securing the best price on a new car or facts about new car models, give your social audience something to keep their attention and earn their trust.

 

Videos don’t have to be professional quality. Shooting a simple video with your cell phone can do the trick. Help your target audience build confidence and trust in you. Car salesmen have a bad reputation of being sleazy. Help shake that misconception by providing car buyers with useful information they can use when shopping for a car. Establish your dealership as an honest and trustworthy business and increase new car leads.

 

Build a Strong Facebook Business Page

 

It’s important to use every aspect of the Facebook Business Page including your About section, cover photo slideshow and more. If you have sales events at your dealership, be sure to utilize the Facebook Events section of your page to highlight upcoming events and make your audience aware in advance to increase attendance.

 

Your Facebook page Story is a great place to highlight what makes your dealership different than others in the area. Facebook is always adding new features, so it’s important to stay on top of them and take advantage of as many as you can to help your page stand out and show up in search results.

 

Producing and posting unique content is time consuming, but it can have a great impact on your Facebook page results and new car lead generation.

 

Need help generating new car leads? Parasol Leads new car leads are always high-quality. There’s no commitment, and you can buy as many as you need to fulfill your sales goals. We generate our new car leads through marketing campaigns that target consumers actively shopping for a new car.

 

Learn more about our new car leads by contacting us today.

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