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Can exclusive insurance leads boost your sales?


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Can exclusive insurance leads boost your sales?

 

At first glance, the price of exclusive insurance leads is enough to deter any insurance agent from buying them. They cost more than the shared leads that other insurance leads providers sell. Because of this sharp contrast in their prices, it makes perfect common sense to avoid exclusive leads in favor of the cheaper and copious shared leads. But, is exclusive lead not worth its price? Let’s take a look.

 

Exclusivity has a price, much like any other product. When you buy an exclusive insurance lead, you pay for the advantage of being the only person with access to the lead content. This sole access removes the competition from other agents that may otherwise lower your chances of converting the lead into sales.

 

Another characteristic of an exclusive insurance lead is its high contact ratio. Given that both shared and exclusive leads are fresh, which is to say that they have been available for 10 days or less, you have a greater chance of beating other agents to contacting an exclusive lead. Shared leads, no matter how recent they are, may have been sold and re-sold to one agent after another. This greatly reduces the window when a lead is greatly interested in buying insurance.

 

Next, because of their high contact rate, exclusive leads are more likely to convert. You have one foot at the door just by being the first agent to get in touch with the lead. If handled properly, it is highly likely that you would be the agent that the lead will talk to and buy from.

 

Last, and most important, characteristic of exclusive leads is their time efficiency. You may have saved operating dollars when buying shared leads, but this would require you to face the competition head-on and spend unnecessary work hours. The same budget would have gotten you fewer leads, but you would be able to focus on select, genuine prospects that are more likely to convert.

 

 

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