Insurance Lead Buying Mistakes That Every Agent Should Avoid
Insurance Lead Buying Mistakes That Every Agent Should Avoid
Buying leads has to be carefully considered, or an agent could incur big losses in time, money, and effort. To minimize the window for error when buying leads, here are some common mistakes that you should know to keep you one step ahead in your leads generation.
1. Partnering with the wrong provider – as in every industry, there are bad lead providers that an agent can meet online. It takes due diligence in choosing the right one for your business. You can start with industry review sites to get to know the leads service provider better. You can then expand your research to various social networking sites like LinkedIn and other forums to get feedback about the company.
2. Buying based only on price – the list price of the leads shouldn’t be your sole consideration when buying leads. You need to consider other factors that affect the returns of your investment. This may include the quality of the leads, the lead generation method of the provider, among other things. While cheap leads can have big returns, there is a reason why they are cheap. Foremost of which is that, the leads could be of poor quality.
3. Overlooking the fine print of the partnership – before you decide on a leads provider, understand well the service that you’re going to get. Look for hidden charges, if any, as well as the details of the lead generation service. Think long-term and inquire about conversion rate of the leads, the return policy of the company, and other concerns you might have. There is no better time to ask than before the service starts.
4. Asking for more leads than one could handle – the right leads provider for your business is not only the least expensive one or the most reputable. It also has to be in proportion to your business requirements. Consider how much leads you need and sign up for only that number. If a provider requires a minimum purchase that is too big for you, move on to another. You will not want leads getting stale on your desk because leads you keep for more than a week is money wasted.