Measuring the Success of Your Insurance Leads

Blog

Whether you buy insurance leads from Parasol Leads or with another insurance lead generation company it’s important to understand how to measure success. Keeping track of leads generated from various campaigns and key metrics will help you make the most out of each lead purchased.

There are various ways to determine the success of a lead generation campaign:

Are your agents busy – were your agents finding it difficult to schedule meetings? Were their pipelines dry? Has their pipeline significantly increased with the acquisition of new leads?
What is the opportunity value of the leads created? Lead generation campaigns should be measured by the pipeline they created and potential revenue, not just by what is closed.
Did you pay less for your leads than you earned from customers? That’s your profit.
Are you paying less per lead than you would if you managed your own marketing campaigns?
Do the leads purchased convert at a higher rate than leads produced by other methods?
What is your time to close?

By keeping track of lead performance you can measure the success of any lead generation campaign.

1 2

First Name

Last Name

Company Name

Best Time to call

Phone Number

Message

Can't read? Reload

Please fill the above code for verification.

1 2