Insurance Lead Marketing Ideas That Work for the Online Market
Insurance Lead Marketing Ideas That Work for the Online Market
On the surface, Online Insurance Marketing can be very much unlike any form of traditional offline insurance marketing. The behavior of your online target market is different from the offline ones that your approach in marketing should be different for both groups.
There are ways and technologies involved in marketing insurance leads online that require a certain amount of familiarity from insurance agents. It also entails a full grasp of the behavior of your target market whenever they are online, to be able to employ the right tools or technology for your audience, and ultimately, become successful at marketing your insurance business online.
However, you must not throw away your offline insurance marketing strategies and ideas since you are still dealing with the same type of audience- insurance agents. Most of them that worked for you in your offline marketing will surprisingly still be applicable and relevant to your online marketing strategies.
Here are a few online insurance lead marketing ideas that surely works:
Be Found – as an insurance agent you probably have an office where you work on your leads and prospects. A nice office and address are important for first impression. Online, though, it doesn’t matter as much. What speaks more is your online real estate – be it a website, an online profile, or simply a blog. These online properties allow your customers to find you, and help them formulate their opinion of whether or not they should do business with you.
Be Known – for most insurance agents, advertising is a sure-fire way to have a business. To let people know about your products, you can make use of the paid advertising services from Google and Bing just as you would pay for a newspaper advertisement. You can also do it for free by marketing your products to free online channels like social networking sites, forums, etc. The trick is to identify where your customers hang out online. You can find out more about it and get free insurance marketing ideas at our discussion boards.
Be Liked – for a business to be liked, a certain “wow” factor for your customers is needed. You should be able to cultivate meaningful relationship with them, and not just leave them on their own after a sale is closed. This way, your business is likely to get positive reviews and you’ll find it easy to attract new customers via referrals, just as you would from a customer offline that endorses your services at dinner parties and the likes.
Now, it’s your turn. What insurance marketing ideas work for you online? Join the conversations at the Parasol Leads Discussion Boards.