5 Prospecting Tips for Insurance Agents That Really Work
Generate more insurance leads with these prospecting tips
The fourth quarter is around the corner. If you’re not on track to hit your annual sales goals, you still have time to turn things around. Insurance agents must utilize a variety of prospecting methods in order to generate enough leads to prosper. Here are just five prospecting tips to keep in mind for the end of Q3 through Q4.
Use Multiple Insurance Lead Generation Strategies
There is no one great method for generating insurance leads, but hundreds of good ways. The more strategies you utilize, the more insurance leads you’ll generate. Diversifying your insurance lead generation strategies will help you generate more leads, help you test quality, and allow you to optimize.
Win on the Web
The internet is one of the greatest sources for insurance leads. However, the internet is saturated with insurance lead generation websites, making it expensive and difficult to stand out. The key to converting is a strong online brand, a website that provides a good user experience, and top positioning on organic Google search results.
Specialize in Something
While many insurance agencies offer multiple types of insurance in order to diversify and grow revenue, this isn’t always the best strategy. By offering too many products, you tell consumers you don’t specialize in any one type of insurance. In some cases, it’s better to seem like an expert at a few things, than mediocre at a lot of things.
Score Referrals
Garnering referrals is still one of the best lead generation strategies. People trust the word of those they know, so a referral from a customer goes way further than a PPC ad. Create a referral program that makes it easy for your customers to do the work of advertising for you. Rewarding customers for referrals is a great way to get more of them.
Build an Outbound Strategy
Direct email converts at a higher rate than paid search and social marketing campaigns. Build a list, and get prospects and existing clients to opt-in. It’s a great way to cross sell additional insurance, and gain new clientele.