Close More Internet Leads
Close More Internet Leads Than Ever Before
The internet is the greatest source for generating insurance leads, especially when you know what you’re doing. Generating leads through online marketing can be challenging. Parasol Leads has been running insurance lead gen campaigns for several years, making us experts in online lead gen.
We deliver hundreds of qualified insurance leads to our buyers every day, using highly targeted campaigns to deliver high quality real time insurance leads.
But what do you do once you’ve received these leads? There’s a particular science to closing insurance leads, and here are our top tips:
1.Understanding the Lead Gen Flow
It’s important for agents to understand the user flow of a prospect before performing outreach. Conversations and sales pitches should be customized for online insurance leads. Many shoppers fill out an insurance form looking for a quote, but have no idea how long it will take to be contacted, even though the landing page notifies them of the timeline. They’re often surprised at how quickly they receive responses. They may not be prepared for how many quotes they receive, or from what companies. Your agents should make sure to share why the person is being contacted, what company they are calling from, and the nature of the call.
2.Get Back to Them Quickly
According to a recent study by Velocify, contacting a prospect by phone within one minute of receiving their details results in a 391% higher chance of converting them. Your agency may not be equipped to handle a high volume of calls/leads, or to respond within a minute. The answer is marketing automation. You can set up direct outbound email campaigns to contact leads as soon as they enter your database.
3.Fight Hard
Internet insurance leads are a hot commodity, especially when their high quality and in real-time. Don’t let them go to waste by not following up and following through. Velocify released a sales optimization study which revealed that the optimal number of calls made to establish initial contact with a new lead that converted was six times.
4.Create an Outreach Process
By establishing an organizational standard outreach practice you can standardize outreach methods, and truly gauge results. You’ll also refine your process, and make it easier for your sales people. Outreach should include a combination of email and phone contact. Automate when possible. Leads also love content. Share your content with your leads to help engage and convert them.
At Parasol Leads we strive to help insurance business grow. We work hard to provide high quality leads that increase sales and ROI. Contact us or sign up today to learn more about our insurance leads and how they can help your business.