• Insurance Agents, Get Top-Flight Annuity Leads!

Creating Opportunities – Lead Generation That Converts


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Selling in today’s market is more challenging than ever before. When you ask sales professionals what they need to sell in this economy the answer is often more leads, leaving marketing with the task of finding new and better was to generate leads.

 

As a result, many lead generation initiatives focus on quantity instead of quality. Despite the push for quantity, just 5% to 15% of all leads turn out to be true sales opportunities.

 

A marketing team that really wants to help feed sales will focus on higher-quality leads, which convert better and lead to pipeline opportunities.

 

The B2B Marketing Challenge

 

The number one challenge for B2B marketers is generating high volume high quality leads, enough to keep sales teams happy and busy. The more validation and verification of a lead, the better the quality, but that can limit quantity.

 

Creating a Marketing Funnel

 

By creating a well-oiled funnel, marketers can acquire and qualify leads. This process creates a higher rate of “sales ready” leads that can be passed over to sales. Those leads that aren’t ready to be closed can be put into nurture campaigns where they can be marketed to until they are more likely to close.

 

Establish Qualifying Factors

 

Whether your sales team or sales software qualifies leads it’s important to establish qualifying factors. In order to a qualify a lead you should:

 

Identify the size, industry and location – unqualifying any that don’t fit your target audience Determine role in the organization – if you’re selling technology for example, a good lead is probably going to need to be a decision maker in the organization with a title of Manager, Director or VP for example. Identify the need Identify stage in the marketing funnel – if the lead is in the “learning stage” they’re probably not ready to purchase just yet, and may require a nurturing campaign. Remove duplicates, existing clients, fraudulent leads, etc.

 

Make Contact

 

Once you have qualified leads it’s time to make contact. In most situations, the phone is still the best medium for communicating with prospects. It’s the gold standard for qualifying leads. Email is the best way to reach multiple prospects simultaneously. By automating your email process you can significantly reduce qualifying time.

 

Parasol Leads

 

Looking for volume? Parasol Leads generates high quality insurance leads more likely to convert. We qualify and filter leads based on your specified criteria to make sure you receive only the best quality auto, life, health, annuity and Medicare leads for your insurance business.

 

Grow your insurance business, and provide your agents with the leads they need to close more leads. Contact us today to learn more about how to buy insurance leads and what makes Parasol Leads a leader in insurance lead generation.

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