5 Ways Insurance Agents Can Use Social to Gain Clients

Insurance Marketing Auto Insurance Leads Generation

Insurance Agents Need to Look to Social Media for More Clients

Younger financial consumers, especially millennials born after 1981, count on businesses to communicate to them via social media. A recent study from Corporate Insights found that millennials account for 43% of all mobile banking and finance usage. Another 51% said the use of digital technologies by insurance services firms is important to them.

“Our biggest and fastest growing demographic are females between ages 25 and 34,” said Nick Braun, founder of PetInsurance.com. “I attribute part of this to the online nature of our service, but I also have to give credit to our social Media presence, especially on Facebook, Pinterest, Snapchat and Instagram.

It’s important for insurance agencies to have a strong online presence, and individual insurance brokers should be using the medium to grow pipeline.

Tips for Using Social Media to Gain Insurance Clients

Generate Buss – Share new projects and events your insurance agency is currently working on/plans on attending. If you’re going to be attending a conference, make sure to spread the word and share the news across all social mediums.

Follow Up – Monitor your social media communications. It’s important to respond quickly to those who message your business. Don’t leave them hanging.

Use Industry Terms in Hashtags – help potential insurance clients find you by using hashtags they’ll be using to conduct searches. Hashtags play a big part in how your customers can find you in a sea of social media posts.

Share Facts – Share articles from major publications that can back up your opinions. Build credibility with potential clients on social media.

If you’re not already on social, your insurance agency needs to be. Start building and growing your presence today. Need high quality insurance leads now? Contact Parasol Leads today to learn more about our insurance lead generation services.

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5 Ways Insurance Agents Can Use Social to Gain Clients

Insurance Agents Need to Look to Social Media for More Clients

Tips for Using Social Media to Gain Insurance Clients

Check Availability in Your Area

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