Is it harder to generate life insurance leads or sell life insurance?
Independent life insurance agents face many challenges, but which is harder – generating life insurance leads or selling life insurance?
Insurance sales success starts with having people to talk to, but to get to the next level those people need to be qualified. That’s where exclusive life insurance leads come in. Exclusive life insurance leads that are qualified convert at a higher rate, and drive better conversations for agents that lead to increased sales.
Generating good life insurance leads is a struggle for most agents, especially those just starting out. In the past, a life insurance agent who couldn’t master prospecting quickly had a slim chance of succeeding. Today, agents can look to insurance lead generation companies for lists of “ready to buy” prospects that convert at a higher rate than their cold-prospecting methods.
Cold emailing or calling is challenging for new life insurance agents. It also reduces productivity, and makes it difficult to hit sales goals. By buying exclusive life insurance leads, agents begin conversations further along the purchasing cycle.
Instead of having a cold conversation with a contact who may or may not be considering changing plans, insurance agents receive hot leads who are actively searching for better insurance rates. This makes it easier for life insurance agents to sell insurance, grow revenue and succeed.
Generating Exclusive Life Insurance Leads
Life insurance leads are difficult to generate, and don’t always come cheap. Methods of developing qualify life insurance leads include SEO, paid marketing, search engine marketing, social media advertising and direct advertising. Traditional, direct advertising efforts like TV spots, billboards and radio ads are difficult to track and quantify success.
Search engine optimization is a long game, that can be costly. It can take several months to years before a new website can rank for medium to high volume keywords due to competition for large brands. Paid advertising doesn’t come cheap, with AdWords CPCs at an all-time high. State Farm spends about $2.8 million on PPC ads alone, according to an SEMRush analysis – which doesn’t include their entire ad budget. This makes is nearly impossible for independent agents and small agencies to compete.
How You Can Access More Insurance Leads
In order to success in life insurance sales, you may need to pay-to-play. By buying exclusive life insurance leads you cut out a lot of the work in life insurance sales. Insurance lead companies like Parasol Leads, do the lead generation and prospecting work for you, so that you can spend your time selling life insurance. It’s pay-to-play, because agents must pay per exclusive life insurance lead, but you can save by purchasing shared leads instead.
Learn more about Parasol Leads, and how our exclusive life insurance leads could make the difference for your agency and your career in life insurance sales.