Sure-Fire Insurance Marketing Ideas for Agents
Sure-Fire Insurance Marketing Ideas for Agents
So, you got yourself your own website. It’s time to make it work for your insurance business. Below are some of the sure-fire insurance marketing ideas for agents that you can use to take advantage of the new media that is the Internet.
Email Marketing - sending out emails to leads and prospects, when done right, is one of the top sources of website visitors and customers. It offers a tried and tested insurance marketing strategy that is both cost-effective and high-ROI.
To begin an email marketing campaign, you will need an email sender, a database, and killer content. Since your online business is only starting out, you may not have a big email database to tap into. Make sure your website makes it easy for visitors to leave their email address with you. You can try having a sign up form in exchange for valuable insurance information.
For the existing customers you have, get in touch with them via email and update them on recent developments in your company. It’s one of the easiest ways to drive traffic to your website. If your website and content is compelling enough, these customers are likely to spread the word.
Social Media Marketing - be where your customers are. Participate in social media sites like LinkedIn, FaceBook, Twitter, etc. Make use of these free websites to add voice to your online business. Be useful. Don’t add to the noise and instead offer something relevant. It may be a piece of how-to content or a case study. Make sure your potential insurance customers know you as a good company that they will be willing to try.
Paid Advertising - advertising on Google, Yahoo!, FaceBook, and other high-traffic websites provides a quick and easy way to promote your services. You can sign up for an account with any of these service providers and start driving traffic to your website. Don’t do it with a little knowledge of the Paid Advertising model, though. It is effective when done right, and costly when done wrong. Do your due diligence and prepare a marketing plan.
Affiliate Marketing - another insurance marketing strategy online that is both cost-effective and high-ROI is affiliate marketing. It’s built around a performance-based model where you only pay when you get results: either someone buys from you or someone signs up for a life insurance quote.
To begin, you can enrol your business to an affiliate marketing program or start your own. As in any marketing campaign, the key is content. Make sure you have a compelling offer. You can give coupons and other value-added services that will make your affiliates interested on your products.
Need more ideas for insurance marketing? Visit our resources page for more information on marketing your business online. You may also join the discussions with other insurance agents at our discussion boards.