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Can Exclusive Insurance Leads Give Small Businesses An Advantage Over Big Companies?


Buying Insurance Leads  

Can Exclusive Insurance Leads Give Small Businesses An Advantage Over Big Companies?

 

It is a challenge among big insurance companies to be personal in their marketing. Because of their size, big players tend to market collectively to a segment of the population that comprises their target audience. Sometimes this cookie-cutter approach works. Other times it does not and here lies an opportunity for the small players.

 

Doing highly personal marketing can be a big advantage for small insurance businesses. Due to the complex and private nature of insurance sale, marketing to one person at a time could be very effective. It elicits trust and loyalty from a customer if the marketing approach feels like it is directed only to him.

 

One way that this approach proves it works is when an insurance agent pursues his exclusive leads. Being restricted from other vendors, exclusive leads remove competition between different insurance agents. The leads are exclusive to one agent, giving him the luxury of being able to reach out to customers one at a time.

 

With the competition substantially reduced, the insurance agent can opt for a highly personal approach in his marketing. He can contact a lead and listen to every detail of his insurance requirements. He can send out updates that are tailor-fitted to the insurance policy that the customer is looking for. Lastly, the agent can build an insurance package that is accurate and appropriate to what the lead is looking for.

 

Ultimately, the biggest benefit of exclusive insurance leads is that they are prequalified. Before being passed on to the agent, exclusive leads have already been screened by the leads provider. This could mean less chance of bad leads, and more conversions from lead to sale.

 

 

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