• Insurance Agents, Get Top-Flight Annuity Leads!

Insider Tips for Independent Insurance Agencies


Insurance Marketing   Insurance Agent Blog  

The insurance industry is ever evolving, and that will hold true in 2017. Is your agency ready for what’s ahead? Stay on top of trends to win big in 2017.

 

Helping clients identify and manage risk should be your agencies priority in 2017. “Our primary focus is to help customers identify and manage their risk profiles, therefore making their companies safer places to work and conduct business,” said Scott Woods President of Fisher Brown Bottrell Insurance Agency. “It is important for us to really understand the customer’s business operations, not just match a policy to the type of industry or SIC code.

 

Agencies must also reconsider hiring strategies to get ahead of industry changes.“When recruiting producer talent, we are more interested in individuals who possess consultative selling skills rather than traditional transactional selling skills or insurance experience,” says Agency Development Manager Roger Elfert of Fisher Brown Bottrell Insurance Agency. The agency, owned by Trustmark National Bank is projected to reach $36.6 million in revenue in 2016. “Individuals must possess the skills that will allow them to overcome one of the biggest hurdles: customers who have been trained to price shop.

 

If your insurance agency plans to bring in new products in 2017, you’ll need to focus on creating efficiency and consistency in our work processes. “When we bring a new product into the agency, I learn its functionality first, and then we determine how to best integrate the product into our processes. As we deploy a new product to account managers, we vet it based on how the producers will use it, not just to what it can do,” says Tiffany Johnston, Technology and Innovation Manager Fisher Brown Bottrell.

 

How is your insurance agency planning to evolve and grow in 2017? Do you plan to start selling additional products like life insurance or annuities? Add high quality insurance leads to your 2017 strategy with exclusive insurance leads from Parasol Leads.

Check Availability in Your Area

1 2
Can't read? Reload
Please fill the above code for verification.
1 2


Thank You

Recent Posts