Insurance Marketing Ideas for Lead-Generation Email Campaigns
Email marketing is one of the safe and proven insurance marketing ideas that you can try for your business online. It’s a low-hanging fruit in Internet marketing that, when implemented correctly, offers high rewards. It requires resources that are readily available for you online. It costs very little in the start and requires even less in the long run. And, more importantly, there is proven ROI that can be directly attributed to this marketing idea.
Email being the most popular form of correspondence over the Internet, utilizing it for marketing is a key part of every agent’s insurance lead generation campaign. There is a method in email marketing that makes it more than just mere correspondence. As in any initiatives you can do online, email marketing requires a strategy to make it work and get results from. Let’s have a look at these important email marketing best practices.
Use simple, straightforward template. Simplicity works. Flashy layouts and bright designs are likely to take attention away from the content. Worse, they will just make your email too big that it would take too much time to download and see your message. When that happens, nothing can prevent the recipients to just delete it and move you to their spam folder.
Simple and clean email templates will help recipients know about your insurance marketing content instantly. You will be doing them, and yourself, a favour if you could say what you want to say in as little time as possible. Additionally, simple templates facilitate actions. With little distractions on the content, your recipients are more likely to find and click on the call-to-action button in the email.
Personalize important elements of email. Recent studies and AB tests show the positive effects of personalization in email marketing. They reveal insights on how emails catch the attention of the recipients via personalized subject line, salutation, and message. While canned emails are likely to get deleted immediately, personalized emails have more chances of being read and elicit a response via the call-to-action button.
In email marketing, it is best practice to write your email in easy-to-read format. Avoid jargons and use short paragraphs. Highlight important words by writing them in bold font. Aside from the subject and salutation, other key areas to personalize an email is the signature. Instead of having your insurance business in the sender field, you can use your own name. A signed email works even better to create an impression that an actual person sent the message and not just some computer software.
Schedule your email during key hours. Identify the peak hours when you receive visits from people in your contact list. This will help guide you schedule your emails effectively. Work hours, for example, may not be ideal because your recipients are busy and may not have the time to check their personal mails. Traditionally, time slots such as 9AM, 1PM, 5PM and 9PM produce the most responses to Internet insurance marketing .